Q.What are UTM parameters?
UTM (Urchin Tracking Module) parameters are short query tags added to the end of a URL. When a visitor clicks the link, analytic scripts capture these parameters to attribute visits to specific campaigns or referrers.

Configure custom URL parameters dynamically to track advertising, social, and search campaign referrals inside Google Analytics.
The destination landing page URL (e.g. https://yoursite.com). Must include the protocol.
Referrer source website/platform (e.g. newsletter, google).
Marketing medium channel (e.g. cpc, email, social).
The slogan, promo-code, or product name (e.g. brand_launch).
Distinguish similar ads or variants (e.g., sidebar_ad_v2).
Used specifically for paid search campaigns to track relevant search queries.
Follow these simple structural guidelines to generate correctly formatted campaign destination links that can be instantly saved and exported.
Input the target page URL (starting with http/https) where visitors should land. We perform real-time verification to prevent prefix encoding bugs.
Fill key required fields (utm_source, utm_medium, utm_campaign) that tell analytics tools where traffic comes from and which channel refers it.
Export the compiled string instantly. Save it locally inside browser storage to maintain a history of campaign tags without database overhead.
Design high-converting tracking campaign URLs without analytical overhead. Validate, inspect, and fine-tune UTM query parameters dynamically in your browser instantly.
Input your website domain, campaigns details, and source channels. Standard parameters are encoded instantly into clean production-ready analytics strings.
Store previously generated campaigns into local history. Sync, reuse, copy, or delete campaign tracking tags instantly without server databases.
Construct completely safe query formats matching Google Analytics (GA4) rules, allowing precise conversion tracking and referral logs.
Answers to common queries about campaign query parameters, referral channels, and Google Analytics.
UTM (Urchin Tracking Module) parameters are short query tags added to the end of a URL. When a visitor clicks the link, analytic scripts capture these parameters to attribute visits to specific campaigns or referrers.
Yes, for industry standard tracking in tools like Google Analytics (GA4), it is highly recommended to fill all three parameters. This ensures campaign traffic is properly grouped and categorized in report channels.
Our UTM Link Builder & Tracker automatically formats inputs using JavaScript standard URL APIs. Spaces are compiled as %20 or +, and all special punctuation marks are safely encoded to maintain valid URL specifications.
No. CanvaTools respects your privacy. All campaign builders, URL dynamic compilation, and campaign history trackers are processed 100% locally in your browser memory and synchronized using HTML5 Local Storage.